In the thoroughbred racing of Cultural Tourism Cup in Ordos, 22nd July, there will be 28 thoroughbreds from Ireland, New Zealand, Australia and other countries, competing for the 4 races with 200 thousand RMB prize. In order to improve the interaction with guests, the sponsor supplies a chance for the audiences to be a horse owner for a day. The promotion has begun before the race. The guest who pays 40 thousand RMB for the applying fee before the race can choose for a horse ownership in the day. Including the horror of being a horse owner, if the chosen horse gets the first place in the race, the guest can win 25 thousand RMB reward.
21st August 2016, Inner Mongolia Ordos International Equine Culture Festival
Racing needs management, the experience mode of CHC is worth studying
In the unconsummated situation of domestic commercial racing, many areas hold races by horsing breeding business or associations in the industry to pay for the fees and reward. Therefore, realizing development, stability and sustainability of the races, is based on the sponsors’ ability of raising money.
In the moment, Wuhan Orient Lucky City lasts for the longest time as a normalization of racing and being approbatory by domestic horse owners. It has gradually promoted the experience mode which is to be a horse owner, attracting people from different industries for watching and experiencing horse racing and introducing new horse owners to the industry. It is a way to bring more people to participate in the racing sport, for increasing the number of horse owners and sharing the fee of racecourse facility maintenance and event operation.
21st August 2016, Inner Mongolia Ordos International Equine Culture Festival
According to the information of a man who worked at Orient Lucky City, the horse experience activity has existed since 2006 in his memory. It was the ambition about leading elites in the society to pay attention and take part in horse racing and be a horse owner in the final way, making Orient Lucky City to have a sense of influence in Wuhan. ‘It can be sure that there are increasing numbers of seniors in business industry become the long-term audiences of Orient Lucky City’, said by the interviewer.
21st August 2016, Inner Mongolia Ordos International Equine Culture Festival
In the Chengdu Dubai International Cup (CDIC), it was found that many Chinese’s names on the horses that imported from overseas. The sponsor said that it was for adding some Chinese style to the race and attracting more domestic people to take part in the events. The purpose of horse experiencing is fetching domestic audiences and it does not collect high experience fees.
If the seven horses in the Ordos racing are all requested for the one-day ownership, as 40 thousand RMB for a day’s experience fee, it will be 280 thousand RMB. In point of view, excluding the 100 thousand RMB for the experienced horse owner, the rest of 180 thousand RMB has fundamentally balanced the prize of the racing, while a small amount of racecourse and staff fees paying by the sponsor. As there are successful commercial orders, the sponsorship and promotion fee will have an amount of income. It is stimulated development to the exploring horse industry since the racing motivation and business profit guarantee.
How long can overseas thoroughbred last for the local racings?
Shaosu Tianma Festival applies Yili horse in the race that they specially own; Rider Horse set the consolidate construction in Horqin Right Wing Middle Banner, as the combination of racing and breeding with farmers, making farmer’s wealth improvement as their responsibility; Yulong Horse Industry continuously invest in Breeders’ Cup, which for pushing the localization development of domestic thoroughbred industry.
21st August 2016, Inner Mongolia Ordos International Equine Culture Festival
Except for the areas that mentioned above, Inner Mongolia Xilin Hot, Qinghai Yushu, Gansu Maqu, Yunnan Dali, Xinjiang Ili Kazak and Xinjiang Tarbagatay are also the areas that actively collect funding and hold racings for domestic horse industry, and being successful in a way.
As some participated horse owners, they also support for local horse culture and believe that only local horse can be the symbol of China. A horse owner from Hebei said to us, ‘encouraging the China racing cannot base on importing overseas horses, it must through the horse improvement, localization and connection with horse owners and farmers to revive the China horse industry.’
21st August 2016, Inner Mongolia Ordos International Equine Culture Festival
It can show that Ordos, a place that owns a special kind of horse, all the horses for racing are imported thoroughbred, without any local bred horse. An expert in the horse industry claimed that this kind of racings do not have a profound effect to the industry or local horse breeding, but a great economic profits to business.
A horse owner noticed that local farmers and the government have put great effort on horse race and the industry. The reason why that the local government cooperates with CHC depends on regarding CHC as a booster to domestic horse industry development and local famers’ benefits. But it has to make a question mark to the collaboration mode that CHC placed itself in a high-level position and did not merge with local life while holding horse racings.
‘In the areas of Inner Mongolia and Xinjiang, racing is not only for enhancing local tourism, but also the responsibility of domestic horse industry development. It is not a responsible racing business or organization that amusing with its own horses and losing the expectation of horse owners and farmers.’ The interview said that Rider Horse, Wuhan Orient Lucky City and Yulong Horse Industry are the role models in the industry.
What’s the connection between Inner Mongolia horse owners?
Any industry or any entrepreneur is impossible to be closed to the society. The races that CHC held in Inner Mongolia, the hometown of Mongolia horse with an unopened mind to the society, giving up the opportunities of the interactive studying and communication with Chinese horse owners especially the Inner Mongolia horse owners.
(source: VIsion China)
Somebody in the horse circle revealed his point of view, ‘as a Malaysian Chinese, the way CHC CEO Zude Zhang use the racing mode and create a sense of feeling that cutting the connection with Chinese horse owners is doubting’.
However, some new ideas that Zude Zhang brought to the horse circle after he entering to China were some valuable discoveries. For example, the concept of as a one-day horse owner announced at 22nd July in thoroughbred speed racing Ordos Culture Tourism Cup was a fresh try. Hoping that Zude Zhang could create more thoughts for the horse owners and jockey clubs for communication and cooperation which pushes forward the development of China speed racing.